Companies utilize team building exercises to introduce new employees to critical teams, initiate healthy competition between departments, kick-off development programs, coordinate distinct functions, and refresh a general sense of teamwork throughout departments. These objectives are more immediate, individual, and personal than the more generalized, customized team building programs held annually at remote, and often exotic, venues. These unique team building “moments” require creative programs that can be effective in a few hours, for a small group, within driving distance of the company headquarters.
At Premier Meeting Services, we refer to team building exercises conducted on the spur of the moment to answer a specific personnel need, (like introducing a new critical member to a small, crucial, functioning team) as a Pop-up program. A team-building pop-up requires an established venue and an ongoing exercise that can be adapted to the immediate and singular team building objectives.
The innovative golf facility known as TOPGOLF is the prefect answer. This golf-like game was created in 2000 by the twin Jolliffe brothers in the UK. After opening 3 locations in the UK, The West River Group brought TOPGOLF to the U.S. in 2005 and opened 40 locations in 18 states. 13 new locations are under construction in an additional 9 states, and 5 locations will be built in Australia, Canada, and Mexico in the next two years.
In 2016, TOPGOLF recorded 26,000 visits a day. The average group size was 4 people, and the average visit length was 2 hours. 68% of the visitors were male – 32% female. 69% were between the ages of 18 and 44 and 37% were non-golfers; all of which speaks to the broad appeal of these new entertainment complexes.
How It Works
Feeling like a traditional driving range fused onto a bowling alley, TOPGOLF entertainment complexes are organized into side-by-side seating pods that accommodate up to 8 players. Players hit golf balls (assigned using microchip technology) from a teeing area in front of the seating pod to a field of targets that electronically register where each shot lands. The more accurate your shot and the farther the distance, the more points you earn.
At TOPGOLF, the scramble game is an example of how an established game can be adapted to a team building exercise. Beginner and experienced golfers compete Mano-a-Mano on a level playing field. Players are split into teams, and the best score on each ball is used as the score for the team. Everyone on the team makes an equal contribution regardless of their athletic ability or golfing experience. Everyone can play and everyone can contribute. Perfect for team building.
TOPGOLF entertainment complexes also provide a full food and beverage service right to the playing pods. Planners can arrange a Pop-up team-building exercise during lunch hour if they see the need. After work competitions that last only an hour or two can feel like a company mixer. The social aspects of a TOPGOLF team building event cannot be overrated. Everyone feels at ease and often don’t even realize they had just participated in a team building exercise.
Managers and human resource professionals are looking for more spontaneous ways to build team spirit. When a new key employee suddenly needs to be introduced to the team or an immediate new initiative is launched, a Pop-up team-building exercise is the answer. In these instances, more than just a company “get-together” to help employees bond, TOPGOLF Pop-ups are highly effective team-building exercises.