Don’t Forget the Boomers

All the recent industry talk around incentive travel has been about Millennials and GenY’ers seeking educational, interactive, green experiences, and eschewing luxurious relaxation travel. However, a recent review of incentive travel rewards revealed that more than half of the incentive travel rewards awarded to both employees and customers in 2016 were awarded to Baby Boomers. By far the largest generation, Baby Boomers are as green and physically active as their younger counterparts, but they still prefer exotic golf vacations, European gourmet or art travel, and luxurious cruise ship vacations.

A client recently asked Premiere Meeting Services to find the most luxurious cruise in the world for an award to a customer who grew to become their most important customer in just two years. The customer happened to be a Baby Boomer who loved cruise ship vacations.

This blog is not intended to be an advertisement, however, our research turned up a cruise ship whose luxury level both surprised and impressed us.


On July 13, 2016, Princess Charlene of Monaco christened the world’s most luxurious cruise ship, the 375 all-suite Seven Seas Explorer. On this magnificent vessel, all cabins are suites with balconies, marble bathrooms, and rainfall showers. The pinnacle of luxury and elegance on this luxurious ship is the two-bedroom, two-balcony, 3,026 sq.ft. Regent Suite.


  • The entrance to the Regent Suite is decorated with two paintings by Picasso and the main salon is equipped with a $250,000 custom Steinway Grand Maroque piano.
  • The master bedroom is outfitted with a $90,000 Savoir bed covered in $60,000 worth of linens and a Molissima Duvet.
  • 2 ½ marble and stone detailed bathrooms include a hot tub and large rainfall showers.
  • The private in-suite spa has its own sauna, steam room and Jacuzzi.
  • Unlimited Canyon Ranch Spa Club services are available in-suite.
  • 3 walk-in closets and 2 safes.
  • Full-time personal butler service.
  • Personalized in-suite full-liquor bar set-up.
  • Sumptuous in-suite caviar service.
  • Exclusive access to a private dining room.
  • Daily canape’ service.
  • Direct dial satellite phone.

The size and quality of this suite is truly unprecedented on cruise ships. This is a whole new level of luxury that cancels all the cruising negatives.


This ultra-modern, ultra-luxurious ship has all the restaurant, entertainment, sports, and casino offerings that you would expect on any luxury cruise ship but with carefully planned high-end detail such as:

  • The Pacific Rim, an Asian inspired restaurant, serves already legendary gourmet offerings like miso glazed black cod and curried seafood Alaska.
  • Chartreuse, a classic French restaurant, is famous for its poached blue lobster tail glazed with caramelized lobster roe butter.
  • The Culinary Arts Kitchen, a restaurant where passengers can enjoy cooking lessons in a top-of-the-line professional kitchen.


The price of $5,000/per person/per day includes all food and liquor, all activities, all services, plus business class airfare to and from North America and a night in a hotel before the ship sails. Regent Seven Seas reports that demand for this suite is so high that they are likely to raise the price soon.


The Regent Suite was not too pricey for our client who was arranging an award for a highly-valued customer who was not easy to impress. However, we feel the other less expensive suites on The Seven Seas Explorer are exceptional incentive travel awards. Most people who have been on cruises in the past are hard to impress with just another cruise. This is not true if you book them on The Seven Seas Explorer.

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